Inside the Dallas Beauty Boom

Take Nancy Carlson, a partner at Dallas-based Carlson Capital LP, and an avid proponent of discovering new brands. "If Joanna Czech recommends something or I read about something new, I'll definitely try it," she said. "If something in the stratosphere makes a difference that is going to be effective, and make my skin look better, then I'm probably going to be OK with the price."

"Clients ask me what functional medicine doctors I recommend in Dallas," says Joanna Czech, facialist, founder of her eponymous skincare brand, and owner of Joanna Czech Studio in Dallas and New York City. "They ask me about health and wellness, and, honestly, we don't have enough yet here in Dallas. There are many amazing plastic surgeons in Dallas and women from other parts of the world travel for it specifically."