How Top Facialists Navigate the High-Touch, High-Tech Divide
"If giving a facial was a movie…it would be ‘Everything Everywhere All At Once,’ ” Joanna Czech wrote on the eve of the Oscars, alongside an Instagram post of her Beverly Hills pop-up. It was a scene befitting the soon-to-be best-picture winner: glowing red panels and multipronged machines framing the model Anja Rubik, as the Polish-born facialist toggled between modalities. Czech, who tends to Jennifer Aniston and Hailey Bieber, works with LED, ultrasound, and microcurrent, but her signature moves hew closer to martial arts. Kinetic yet precise, she is known for her slapping (the good kind) and vigorous kneading, the better to awaken the skin with blood flow and oxygen. “The first technology,” she says from her Dallas home, “is my hands.”
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Skin Whisperers
JOANNA CZECH
Known for her magic hands and Thierry Lasry glasses, she is an industry force, with a product line and spas in Dallas and New York. A wall at the SoHo outpost declares “Nipples Up”: her reminder that skin care is not just for the face.
joannaczech.com
